IGA Recipes
IGA Recipes
Transforming recipe discovery and engagement for IGA
Transforming recipe discovery and engagement for IGA
Website
UI/UX
The IGA recipes website faced major usability issues and low engagement. Using research, we uncovered key pain points around recipe discovery, search, and interaction. We redesigned the homepage to surface popular and seasonal content, enhanced the search experience with predictive results and advanced filters, and introduced new features like recipe ratings and calendar reminders. The updates resulted in improved engagement, reduced bounce rates, and stronger brand affinity from IGA customers.
The IGA recipes website faced major usability issues and low engagement. Using research, we uncovered key pain points around recipe discovery, search, and interaction. We redesigned the homepage to surface popular and seasonal content, enhanced the search experience with predictive results and advanced filters, and introduced new features like recipe ratings and calendar reminders. The updates resulted in improved engagement, reduced bounce rates, and stronger brand affinity from IGA customers.
Within six months of implementation, the redesigned IGA Recipes website saw a 21% reduction in bounce rate and an 8% increase in pages per session.
Feature interaction and adoption significantly improved, with more users engaging with recipe pages and interactive tools. User feedback scores also increased, and the business viewed the performance uplift as a strong indicator of growing brand affinity among IGA shoppers.
Within six months of implementation, the redesigned IGA Recipes website saw a 21% reduction in bounce rate and an 8% increase in pages per session.
Feature interaction and adoption significantly improved, with more users engaging with recipe pages and interactive tools. User feedback scores also increased, and the business viewed the performance uplift as a strong indicator of growing brand affinity among IGA shoppers.